Defining the targeted audiences for your Business

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  • February 9, 2020
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February 09 | 2020 |

A Case Study On Business And Analytics

Understanding the targeted audience is just like looking close on how and why the companies define audiences. So at first we have to understand who the audiences are, and why is it important to a company or media producers. The media producers need to be sure about their products meeting the audience needs. Knowing exactly who their audiences are, they can define the products needs which enables them to cater for targeted audience and meeting customers required specifications. A target audience is the demographic of people most likely to be interested in your product or service. It also involves gaining feedback from the audiences when the audience uses their product. With the positive feedback the markets will have equal chance to gain new customers. Also getting feedbacks from the right people will lead to the rise of the products and its usages.

The advertising methods might employ digital and social media platforms. When it comes to advertising your business, it’s imperative that you know who your “target audience” is and how to reach them. A target audience is the intended audience or readership of a publication or advertisement. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors. The target market can be segmented by things like geography, demographics, and psychgraphics.


“There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.” 


Depending upon what you sell, your target audience might be niche or broader. In marketing and advertising, it is a particular group of consumers within the predetermined target market. The specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Your target audience is not “everyone.” Your task in defining your target group is to identify and understand your particular niche so you can dominate it. The best place to being is by thinking about the specific needs your product or service fulfills. If your business is designing websites, you’re going to focus on selling those websites to business owners. Targeting a specific audience is the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them. The better you understand your target market, the better you’ll be able to target them (with relevant content, messaging, and ads).

Advertising specialist Tom Duncan explains:

“A target audience is a group that has significant potential to respond positively to a brand message.”

Your target audience may or may not be the end users of your product, but they are the people you plan to direct your marketing to.

A target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services. A target audience is formed from the same factors as a target market, but it is more specific, and is susceptible to influence from other factors. Your target market should be based on audience research, their needs and requirements. This is all about targeting your marketing efforts effectively, not stopping people from buying your product. Defining the difference between a target market and a target audience comes down to the difference between marketing and advertising. In marketing, a market is targeted by business strategies, whilst advertisements and media. Market segmentation is the process of defining a target market or target audience to serve. Marketers define market niches based on a number of criteria.


A target market influences all marketing decisions a small business makes. As a marketer, understanding your target audience is vital. This information will define every marketing plan and strategies you execute. Beginning with product development, companies create products based on what marketing research reveals their target market wants or needs. People who are not included in your target market can still buy from you—they’re just not your top focus when it comes to crafting your marketing strategy. Target audience can often be used interchangeably with target market, as it is a specific subset of the largest market group. However, target market does not always mean target audience. Target audiences have just as much of a wide-reaching impact on advertising as target markets have on marketing in general. Every tiny detail of a well-crafted advertisement is specifically chosen to appeal to the target audience. Selecting the right media is essential for achieving marketing ROI on your efforts.

In addition to increasing ROI, understanding your target market allows you to build relationships and better communicate with consumers.


You can’t target everyone, but you can sell to everyone!!!




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