Privacy policy

1. The short version

• We do not ask you to create an account, and the app does not collect your name, email address or other personal details.
• Your progress stays on your phone.
• The app shows ads through Google AdMob. Google collects some data to show them, as described in section 4.
• If you email us, we receive your email address and what you write.

2. What the app stores on your phone

Kitefall keeps these in the app’s private storage on your device:

• your skill rating and number of skies played;
• the dailies you have flown: the first clear of each day (taps, medal, restarts and glimpses), and glimpses already spent on a sky you left part-way;
• your progress over the five Endless hills, and whether you are warming up for a weekend daily;
• your settings: the daily reminder on or off, its hour and the day you switched it on; adaptive skies; sound, haptics, reduce motion and left-handed layout;
• the hours of day you usually fly the daily, used only to choose a reminder time;
• counters that space out ads: how many times you have opened the app, how many Endless skies you have cleared, and when the last full-screen ad showed; and which rewarded help you already used on a sky.

None of this is sent to us or to anyone else. Uninstalling the app removes it.

3. Notifications

If you turn on the daily reminder, Android asks for permission to send notifications. The reminders are scheduled on your phone and use no server. You can turn them off in Kitefall’s settings or in Android settings at any time. About a week after your last daily (or after you switched them on), the reminders stop on their own.

4. Ads

Kitefall shows ads served by Google AdMob. There are two kinds, and no banners:

• Optional rewarded ads. At a few moments the app offers a button such as “Watch an ad · +2 taps”. The help is stated before the ad, given only if the ad plays to the end, and offered at most once per sky (once per day on the daily, and only for a glimpse). They are never shown in Calm or the tutorial and never play by themselves.
• An occasional full-screen ad between Endless skies, when you tap Next sky after clearing one. At most one every three cleared skies and three minutes, never in your first session or your first ten skies, and never after the daily, a failed sky or a rewarded ad.

• What AdMob collects. When an ad loads, Google’s ads SDK may collect your device’s advertising ID, your IP address and the approximate location it implies, and information about the app and device, such as app version, device model, operating system, how ads perform, and crashes the SDK sees. This is used to show and measure ads, to prevent fraud and to keep the service secure.
• Consent. Where the law requires it (for example in the European Economic Area and the United Kingdom), the app shows Google’s consent form first, and no ad is requested until your answer allows it. Where that applies, you can change your answer at any time in Kitefall’s settings under “Privacy choices”.
• Personalised ads. Whether ads are personalised depends on your choice and your Android ad settings. You can reset your advertising ID or opt out of ads personalisation in Android settings (Settings, Privacy, Ads).
• More detail. Google’s use of this data is described at policies.google.com/privacy and policies.google.com/technologies/partner-sites.

We do not receive this data in a form that identifies you. AdMob reports show us totals, such as how many ads were shown.

5. Things you choose to send

• Feedback. “Send feedback” opens your email app with a message addressed to kitewell@latticenepal.com. The message ends with a line giving the daily sky number and your skill level, which you can see and delete before you send. We use what you send to answer you and to improve the game, and keep it as long as we need it for that.
• Sharing. “Share” opens Android’s share sheet with a picture of the day’s cleared sky (the sky number, your taps, par and kite, with no name or personal data) and a short text of coloured squares. The picture is made on your phone. What happens next depends on the app you share to.
• Rate on Play. This opens the Kitefall page in the Google Play Store, which is governed by Google’s terms and privacy policy.

6. Who receives data

• Google (AdMob): advertising ID, IP address and approximate location, app and device information, for showing and measuring ads and preventing fraud.
• Lattice Nepal: only what you email us, to reply to you.

We do not sell personal data. We do not use analytics or crash-reporting tools of our own.

7. Children

Kitefall is for people aged 13 and over. It is not directed at children under 13 and we do not knowingly collect data from them. If you think a child under 13 has contacted us, write to us and we will delete it.

8. Your choices and rights

You can turn off reminders, reset your advertising ID, opt out of ad personalisation, clear the app’s storage or uninstall it at any time. Because we do not hold your game data, there is nothing for us to export or delete on our side other than emails you have sent us. To ask us to delete an email, or to ask a question about your data, write to kitewell@latticenepal.com. Depending on where you live, you may have rights to access, correct, delete or object to the use of your personal data, and to complain to your local data protection authority.

9. Security

Your progress is kept in the app’s private storage on your phone. Ads are fetched over encrypted connections. No method is perfectly secure, and we cannot guarantee it.

10. Changes

If we change this policy we will update the date at the top. If a change is material, we will also say so in the app’s release notes.

11. Contact

Lattice Nepal Pvt. Ltd., Kathmandu, Nepal. Email: kitewell@latticenepal.com.

See also the terms of use and the Kitefall page.